ABOUT

I started designing websites by accident.

I was a smart kid who worked for a frugal employer. My employer did everything in-house. He did not like hiring contractors; he didn’t trust them because he had been burned too many times. In fact, I got my shot because he website designer ditched him when left for college. He said, “Want to take over the website?” That was my first gig.

My approach is “business first.”

I did not graduate from a design or art school. Everything I’ve learned about website design and philosophy, I’ve learned from running my own businesses, or helped others run theirs.

I want you to shine.

My calling in life is to build and hold spaces to help people shine. With every website project, that’s my goal.

Your website’s job is to win you new customers. Everything starts with this essential mission.

For most websites, the essential, core task is education. The website educates the customer about your product, your professionalism and your story.